Artifice Photography & Design

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(260) 237-4521

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Branding & Graphic Design

We have all heard how you can’t judge a book by it’s cover,

but more and more in this digital age, that’s exactly what we do. We eat with our eyes first. What is visual makes an impact. We want to pair your vision with our creativity and empower you to stand out – and look great while doing it. Let’s create a brand together that’s uniquely you and consistent in print, and online!

​Whether you need a flyer designed for your next corporate networking event, or a complete branding package for your new startup, our Graphic Design team will help bring your vision to life.

Our Branding Design Process

Building a brands identity is an exciting task. One that requires great minds and a great vision to execute properly. Your brand vision is who you are as a company and also how everyone will see you, whether online, or in print.


To figure out what makes you different and better than your competition, we need to not only know you, but who they are and what they offer. This stage will be about learning you and your business, that of your competitors, as well as thorough market research, to more precisely focus on who your audience is and how your brand can appeal to their unique desires.

Develop Brand Strategy

Here we will define the ‘why’ for your existence and focus on the core set of values you want to have as a brand. Your strategy should consist of specific objectives that mark different points of your brand creation. Your brand strategy in turn informs your business strategy. Your mission and core values directly strengthen the culture of your company and help you maintain internal consistency.

Develop Brand Identity

Your brand identity is made up of tangible, recognizable brand elements  that work as a cohesive whole. The main objective of every brand identity is to create something distinct and recognizable by customers. The identity brings your brand to life and turns it into an experience – something customers can interact with.

Build Brand Strategy

All the work you put into understanding your brand and designing your brand elements is wasted without a style guide to keep track of your choices. The style guide is a technical resource that outlines how to use your brand assets in no uncertain terms. All successful brands have a style guide for the usage of their logo and branding assets.

Build Brand Awareness

Creating a brand is only the beginning. This step of the branding process is concerned with your long-term branding strategies. You need to develop your strategy so that your branding is consistent in all communication, as well as experience.

Our Graphic Design Process

Our Graphic Design process begins with you.  You know your business the best and have had a vision for it from the start. We just want to harness that vision and showcase it to your clients online, and in-person.

Brief & Proposal

When we receive your request for a quote for graphic design services we will email you a blank graphic design brief so we can learn more about your goals, expectations, and who you are as a business. A proposal detailing what is expected of the project will be emailed to you for your signature before we begin.

Discovery & Research

After receiving a completed brief, we will conduct thorough research on your market and competitors, to ensure any design we present to you will appeal to your target market and stand up to the quality of your top competitors.

Concept Development

Now that we have a clear understanding of what will and won’t work for your business, we can begin to develop concepts to see what stands out the most. Something unique, memorable, and personal toy your business, that is appropriate for your target market.

Design Creation

During our discovery process we create moodboards and sketch out different concepts to direct the design process. When we are building the design we refer to these along with our final chosen concept, to ensure we are heading in the right direction to ensure the final delivered material is in line with your expectations.

Feedback & Revisions

Now arrives the day you have been waiting for. We can get together in-person, or on a call or video chat, and go over your designs together. We will take notes of all your feedback and discuss ways to correct anything, to ensure everything is perfect for you.

Approval & Delivery

Now that we have corrected anything addressed in the past step, we can submit the design to you for final approval. Once we have received your sign-off, we will deliver the final design package. At this point, if any printing was included in your order, we will begin production.

SEO Supported Web Design

Search Engine Optimization is what helps customers find your website, while your websites design and functionality is what keeps them there. These two vital Digital Marketing elements combine to create a strong foundation for your business to grow and find success online. That is why SEO is built in to every website that we create.  Our team provides intelligent web design backed by advanced SEO techniques to ensure that your website and business will be discovered.

We Create Brands That Move Businesses Forward.

Our team of creative designers will apply our deep understanding of
strategic design to visually convey compelling brand & product messages
that resonate with your target audience, helping you stand out
among even your toughest competitors.​

Get Started






Artifice Photography & Design was founded in late 2019 by Matt McCauley. Matt’s knowledge of Business Management combined with his experience in Design, equip Artifice Photography & Design to serve small business owners through purpose-driven Brand & Web Design – creating a visual foundation for your small businesses success.






Mount Fuji


  • 63 N 600 E, Angola, IN
  • (260) 237-4521

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