Design & Development

In an oversaturated industry, clients are overwhelmed with options. What drives success and differentiates one business from another is a mixture of the businesses branding and web presence. A well-designed brand creates an experience, cultivates community, and amplifies customer demand. We create innovative digital experiences that will transform the way you engage with your clients.

Our Process

Over the years, we’ve honed a team-centric approach that delivers great work and gets results every time.


First, we listen. Our goal is to get to know all sides of your business, your vision and challenges and the environment in which it operates. We look at the problem from the user’s perspective and together, we strategize on the best possible solution.


We turn that research into a clear set of insights, user goals and business requirements to create a strategic vision for the future state of the organization. Then we create a plan for bringing the vision to life, including timelines and resources required for success.


Next we create concepts to support the overall strategy. Our iterative approach supports innovation. We propose various solutions, rejecting what doesn’t work and revising the others until the designs live up to the vision. The results are polished ideas designed to make an impact.


Then, we translate the chosen creative concept into a robust digital solution, integrating a complex array of technologies into one cohesive tool.


We work to ensure that every initiative meets metrics of success. Our team works closely with you to determine what’s working and what’s not, so we can evolve to meet the demands and expectations of your audience and their changing needs.


Your vision won’t stay the same year after year, and your audience expects a fresh take. Our team is here as your long-term partner to help you surpass your audience’s expecations.

Our Design & Development Services


Artifice Photography & Design was founded in late 2019 by Matt McCauley. Matt’s knowledge of Business Management combined with his experience in Design, equip Artifice Photography & Design to serve small business owners through purpose-driven Brand & Website Design – creating a visual foundation for your businesses success.